JON YABLONSKI
u003cpu003eAn understanding of psychology--specifically the psychology behind how users behave and interact with digital interfaces--is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the "blueprint" of how humans perceive and process the world around them. u003cpu003e This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces. u003cpu003e You'll learn: u003culu003e u003cliu003eHow aesthetically pleasing design creates positive responses u003cliu003eThe principles from psychology most useful for designers u003cliu003eHow these psychology principles relate to UX heuristics u003cliu003ePredictive models including Fitts's law, Jakob's law, and Hick's law u003cliu003eEthical implications of using psychology in design u003cliu003eA framework for applying these principles u003c/ulu003e
